Research company Forrester estimates the size of the global market to be USD 5.8 billion in 2019, USD 9.5 billion in 2021 and USD 12.0 in 20231. The estimated growth of the market corresponds approximately to an annual growth rate of 20 percent.
The main markets of Digital Workforce currently and in the near future are the Nordics, the United States, the United Kingdom and German-speaking Europe. The Company’s management estimates that the market potential of these areas varies particularly based on the adoption rate of intelligent automation (IA) and market features. The Company’s management sees the Nordics, the Company’s key market, as attractive due to its high rate of digitalisation, which is reflected by, e.g. the high rate of adoption of cloud services2.
The Company’s management estimates that the United States and the United Kingdom are the most interesting growth markets, where the adoption rates of IA are behind the Nordics but the market sizes and organisations are large and digitalisation and adoption rates of cloud services are high.
2EY Nordic IT Cloud Survey (2020)