Market growth

Forrester predicts a $22 billion market for software robotics and related services in 20251. The research firm Forrester states that robotics and automation will transform as much as 80% of all jobs by 20302.

1The RPA Market Will Grow To $22 Billion By 2025, Forrester 02/2022
2The Future Of Work Starts Now, Forrester 08/2021

The main markets of Digital Workforce currently and in the near future are the Nordics, the United States, the United Kingdom and German-speaking Europe. The Company’s management estimates that the market potential of these areas varies particularly based on the adoption rate of intelligent automation (IA) and market features. The Company’s management sees the Nordics, the Company’s key market, as attractive due to its high rate of digitalisation, which is reflected by, e.g. the high rate of adoption of cloud services2


The Company’s management estimates that the United States and the United Kingdom are the most interesting growth markets, where the adoption rates of IA are behind the Nordics but the market sizes and organisations are large and digitalisation and adoption rates of cloud services are high.


The Company’s management estimates that German-speaking Europe is conservative as regards cloud services but that it has high potential due to the market size and low IA adoption.

2EY Nordic IT Cloud Survey (2020)

Growth drivers

The Company’s management’s understanding is that the growth of the market towards its potential is driven by the significant and measurable advantages of the implementation of RPA.